Polydor/Wildcard, CARDD 4
I'm going to start this off with a complaint:
WHAT THE HELL WERE POLYDOR THINKING MAKING GREATER LOVE A B-SIDE????!?!?!?
It's got classic stamped all over it, and, if only it had been supported and marketed it could well have made a decent splash on the pop charts, and seen the band get a bit more recognition than they did. It's an incredibly strong song, it's got beautifully sung vocals, and a nice, slinky, urban groove to it courtesy of producers par excellence Ethnic Boyz.
I honestly believe it is one of the UK's finest soul moments.
Not that there's anything wrong with the main track, What In the World. It's a really good guitar driven piece of soul, produced by a certain Robert Howard. I'm guessing it's the same Robert Howard (or "Dr. Robert") from The Blow Monkeys fame. Can anyone confirm? (edit: it IS Dr Robert - thanks, Frank!!)
There's a third track (fourth, if you count the Greater Love Remix - more on that in a moment) called Want Your Love 2 B Mine, which is a perfectly decent backup track, but with such a good main track in What In The World, and an even better one as the "B-Side", if you will, in the shape of Greater Love, it's easily forgotten.
As mentioned, there's also an Ethnic Boyz remix of Greater Love, which is odd really, as they produced the original version, and it's fairly similar, just a touch more dubby. I much prefer the original, but it's nice to have for completions sake.
So there you have it, one of my all-time favourite tracks, as a bloody B-Side! Amazing.
- Kymba :)
- What In the World
- Greater Love
- Greater Love (Ethnic Boyz Remix)
- Want Your Love 2 B Mine
The Download Link is here: Download
Filename: What In The World.zip File size: 25.1 MB
